Our story

Crushboy is a queer lifestyle brand inspired by desire, friendship, nightlife and the moments that happen after midnight. Drawing influence from club culture, summer plans, internet nostalgia and the real life and digital connections that shape our lives.

Our collections are designed to feel like souvenirs from a weekend you didn't want to end.

A hotel keycard; a disposable camera; an event wristband... a phone number you never deleted.

More than clothing, crushboy is an ongoing archive of queer memories, stories and shared experiences.

And despite the name, anybody can be a crushboy.

Boys can be dudes. Dudes can be chicks. The only labels you'll find are on our clothes.

Being a crushboy is less about who you are and more about how you move through our universe...

Curious. Flirtatious. A little chaotic.

Always cruisey. Usually floozey. Occasionally boozey.

For the boys who stay out too late; for the friends who become family; for every crush that changed the course of a summer.

This is CRUSHBOY