CRUSHBOY is a queer lifestyle brand inspired by desire, friendship, nightlife and the sweaty moments that happen after midnight. Drawing influence from club culture, summer plans, internet nostalgia, plus the physical and digital connections that shape our lives.
Our collections are designed to feel like souvenirs from a heady weekend you never wanted to end. A promise of maximalist pleasure.
A hotel keycard; a disposable camera; an event wristband... a phone number you never deleted.
More than clothing, crushboy is an ongoing archive of queer memories, stories and shared experiences.
And despite the name, anybody can be a crushboy.
Boys can be dudes. Dudes can be chicks. The only labels you'll find are on our clothes.
Being a crushboy is less about who you are and more about how you move through our universe...
Curious. Flirtatious. A little chaotic.
Always cruisey. Usually floozey. Definitely boozy.
For the boys who stay out too late; for the friends who become family; for every crush that changed a summer.
This is CRUSHBOY